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BioBriefing – Navigating the Maze to Commercial Viability in North America

September 11, 2017 @ 4:00 pm - 6:00 pm AEST

With US-based James Sargent, Managing Partner, RQR Partners LLC

The North American market is the largest market in the world for medical innovation, and entering this domain requires a sound strategy accompanied with focused discipline and patience. Access and penetration in this market requires navigating complex distribution channels, point of care dynamics, in addition to a keen understanding of who the “gate keepers” are.

This seminar will focus on the emerging trends in medical technology commercialisation, with an emphasis on the best practices of those companies which have been successful in navigating the maze to commercial viability in North America.

Date: Monday 11th September 2017
Time: Registration from 3:45pm for 4:00pm – 5:00pm session, followed by a networking 
Where:  Allens – Level 37, 101 Collins Street, Melbourne VIC 3000


Do not book tickets here if your organisation has registered for the Export Ready for North America Program as attendance at this event is included as part of the Program.

BioMelbourne Network Members: $65
Non Members: $130

Bookings are open to BioMelbourne Network Members only until 8am Monday 21st August when they will open for all organisations (unless sold out prior)
(Price includes GST)

To check if your organisation is a member, click here

About James Sargent, Managing Partner, RQR Partners LLC

James is a global commercialisation expert with strong cultural intelligence and a talent for creating disruptive commercial strategies. He creates marketing, sales, product, and business development strategies that consistently drive adoption and penetration for innovative technologies.

James impacts global markets with small, medium and large organisations by capitalising on his ability to communicate, lead, and advise cross-cultural teams at the local level.

Innovators and investors consistently seek him out for assignments that require disruptive and innovative strategies from early stage through global commercialization.

As the Managing Partner of RQR Partners LLC, he helps technology innovators who have a relentless pursuit to make a positive impact in global markets.


► Assess Before Investing – living beyond the spreadsheet, identify subjective influences.
► Lateral Thinking Methods – utilise existing technology to create new markets and segments.
► Commercial Viability – penetration and expansion beyond the early adopters.
► Penetrating International Markets – culturally sensitive commercial strategies.
► Exit Mapping – monetising innovation through acquisition.

Program Supported By:
Kindly Hosted By:


September 11, 2017
4:00 pm - 6:00 pm
$65 - $130
Event Category:


BioMelbourne Network
+61 3 9667 8181


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