Posted: 25 February 2025
Titled ” Strategies for Protecting and Maximising the Value of Intellectual Property” – authored by Katarina Klaric, Principal, Stephens Lawyers & Consultants.
Introduction for Article – Intellectual Property is one of the core assets of many businesses. Trade marks or brand names represent the identity of the business and goods or services supplied and are one of the most valuable marketing tools. Domain names linked to the business’s website have become more valuable than real estate, with the exponential growth in the use of digital platforms, search engines and on-line retail marketplaces.
A business’s website, including graphic designs and user interfaces, photographic images and marketing and advertising videos, all of which are protected by copyright and/or design laws, are the on-line interface between the business and consumers.
This article provides an overview of some of the strategies that businesses can consider implementing for the maintenance and protection of their intellectual property rights – and includes some recent Case Examples.
