Posted: 4 July 2024
Businesses are increasingly making environmental sustainability claims when marketing their goods, services or investment products. Consumers are ever more conscious of environmental issues and are seeking to reduce the negative impact on the environment by purchasing of goods, services or by investing in products that are environmentally sustainable. Consumers rely on environmental advertising material and claims being accurate and are prepared to pay more for goods and services that are environmentally sustainable. Investors are also seeking to invest in companies or products that are sustainable.
Failure to ensure that environmental sustainability marketing claims are accurate can result in legal action being taken by regulators for false representations and misleading and deceptive conduct exposing the company and its directors to significant penalties and compensation claims.
