The aim is to transform empty shopfronts into creative spaces, bespoke displays and pop-up shops under a new $2.6 million activation program from the City of Melbourne and Victorian Government.
The program will give low or no cost space to budding entrepreneurs to test their business ideas and help attract Melburnians back into the city.
Low or no cost tenancies will be available for at least 75 currently vacant premises across Lygon Street in Carlton, Docklands and the eastern end of the CBD. Appointed activation agencies are on the lookout for suitable tenants to activate and operate out of vacant premises on a short-term, flexible or longer term arrangement of up to 12 months.