Module 3 – US Market Strategy and Positioning for Entry

MODULE 3

Monday 11th & Tuesday 12th September 2017

 

Module Schedule

Personalised Pre and Post Program Briefing with Dr Krystal Evansat agreed times

Day 1 – Monday 11th September 2017 – can be attended by up to 3 representatives from your organisation

BioBriefing with James Sargent – Title coming soon

Time: Registration from 3:45 for 4:00pm – 5:15pm session, followed by a networking
Where: Melbourne CBD

Day 2 – Tuesday 12th September 2017 to be attended by 1 representative from your organisation

Intensive Masterclass with James Sargent – Details coming soon

Time: Registration from 8:45am for 9:00pm – 1:00pm session
Where: Melbourne CBD

Networking Lunch

Time: 1:00pm
Where: Melbourne CBD

1-on-1 Sessions with James Sargent

Time: 2:30pm – 6:00pm
Where: BioMelbourne Network, Milton House, Flinders Lane, Melbourne

Registration

There are 12 places available for each Module of this Program.  Priority will be given to organisations fitting the following criteria:

• Victorian based start-up or SME with less than 200 employees
• Existing validated prototype or market-ready medical technology product
• High potential for manufacture and export in next 12-24 months
• Demonstrated need for improved understanding of US market entry.

If you do not meet these criteria, you are still invited to complete an Expression Of Interest as there is an opportunity to detail your suitability for the Program.  Successful organisations will be contacted and invoiced for their selected module/s.

About James Sargent, Managing Partner, RQR Partners LLC 

I am a global commercialization expert with strong cultural intelligence and a talent for creating disruptive commercial strategies. I create marketing, sales, product, and business development strategies that consistently drive adoption and penetration for innovative technologies.

Impacting global markets with small, medium and large organizations by capitalizing on my ability to communicate, lead, and advise cross-cultural teams at the local level.

Innovators and investors consistently seek me out for assignments that require disruptive and innovative strategies from early stage through global commercialization.

As the Managing Partner of RQR Partners LLC, I help technology innovators who have a relentless pursuit to make a positive impact in global markets.

RQR: RECOGNIZE / QUANTIFY / REALIZE

► Assess Before Investing – living beyond the spreadsheet, identify subjective influences.
► Lateral Thinking Methods – utilize existing technology to create new markets and segments.
► Commercial Viability – penetration and expansion beyond the early adopters.
► Penetrating International Markets – culturally sensitive commercial strategies.
► Exit Mapping – monetizing innovation through acquisition.

Developed in consultation with:

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