Personalised Pre and Post Program Briefing with Dr Krystal Evans – at agreed times
Day 1 – Monday 11th September 2017 – can be attended by up to 3 representatives from your organisation
BioBriefing with James Sargent – BioBriefing – Navigating the Maze to Commercial Viability in North America
This seminar will focus on the emerging trends in commercialisation, with an emphasis on the best practices of those companies which have been successful in navigating the maze to commercial viability in North America.
The North American market is the largest market in the world for medical innovation, and entering this domain requires a sound strategy accompanied with focused discipline and patience. Access and penetration in this market requires navigating complex distribution channels, point of care dynamics, in addition to a keen understanding of who the “gate keepers” are.
Date: Monday 11th September 2017
Time: Registration from 3:45pm for 4:00pm – 5:00pm session, followed by a networking
Where: Allens – Level 37, 101 Collins Street, Melbourne VIC 3000
Day 2 – Tuesday 12th September 2017 – to be attended by 1 representative from your organisation
Intensive Masterclass with James Sargent – Preparing for launch: Penetration, traction, and the path to commercial viability
Days 2 & 3 – Tuesday 12th & Wednesday 13th September 2017
1-on-1 Sessions with James Sargent
There are 12 places available for each Module of this Program. Priority will be given to organisations fitting the following criteria:
• Victorian based start-up or SME with less than 200 employees
• Existing validated prototype or market-ready medical technology product
• High potential for manufacture and export in next 12-24 months
• Demonstrated need for improved understanding of US market entry.
I am a global commercialization expert with strong cultural intelligence and a talent for creating disruptive commercial strategies. I create marketing, sales, product, and business development strategies that consistently drive adoption and penetration for innovative technologies.
Impacting global markets with small, medium and large organizations by capitalizing on my ability to communicate, lead, and advise cross-cultural teams at the local level.
Innovators and investors consistently seek me out for assignments that require disruptive and innovative strategies from early stage through global commercialization.
As the Managing Partner of RQR Partners LLC, I help technology innovators who have a relentless pursuit to make a positive impact in global markets.
RQR: RECOGNIZE / QUANTIFY / REALIZE
► Assess Before Investing – living beyond the spreadsheet, identify subjective influences.
► Lateral Thinking Methods – utilize existing technology to create new markets and segments.
► Commercial Viability – penetration and expansion beyond the early adopters.
► Penetrating International Markets – culturally sensitive commercial strategies.
► Exit Mapping – monetizing innovation through acquisition.
Developed in consultation with: